Conversations can be now monitored in real time, but have also a history of a few months. You gain instant results from all the social web. The data can be filtered by date and platform.
It tracks the number of mentions, the distribution by platform, the sentiment and main topics. Possibility to engage with users from the dashboard.
Compare your brand to the competition and see how each is performing in social media. Possibility to track down real brand ambassadors and reward them / activate them when needed / turn leads from social media into fans and loyal customers. Understand your customers by having acces to incredible insights into what they want and need. Access to mentions about your company and comments to those mentions.
Mention volume – in order to keep track of daily number of mentions, trends over time and breakdown over sites and services. Sentiment / tone of conversation, which can be positive or negative. Conversation word cloud - highlights the positive and negative topics around the searched item. In depth analysis - drill down to specific days or zoom out as much as you want.
With just a few clicks you can figure out what a spike in mentions means, what site drove it and how people felt at that time.
Optimisation of media and PR campaigns. Real data about how campaigns evolved, what impact they had on the consumer Quantification of the real number of views in social media. Find out the real share of voice.